Integrated Marketing Communications for Sales Prospecting, Real SFA
Sales prospecting amps up when integrated marketing communications are used. Marketsync makes sales force automation (SFA) and marketing automation tools significantly more effective by efficiently reaching decision makers early in the sales cycle.
Companies have huge investments in customer relationship management (CRM) software and marketing analytics to support sales. Once marketing turns a lead over to sales, nothing really happens until the lead is qualified. This requires a high paid sales resource to engage with a decision maker and verify that, in fact, there is an unmet business need, there is a desire to address this problem in a timely way and there is sufficient funding available to proceed. This is a huge bottleneck because its hard to identify and then connect with the decision maker. It takes time, precise messaging and diligent follow-up to complete.
Marketsync, an integrated communications tool, connects sales reps directly with decision makers over 10 times more effectively than traditional email, direct mail, and cold calling. As a result Marketsync users recapture valuable sales time, enjoy a shorter selling process and have real time access to metrics that measure both individual and program effectiveness.