Kirkland, WA – January 18, 2012 – Marketsync, Inc., the only solution designed specifically for sales teams using salesforce.com, announces the expansion of its client services team with the addition of Laurie Cook in the new role of Marketing and Client Services Manager.
“Client success is our top priority,” said Bill Koszewski, Marketsync co-founder and interim CEO. “I’m thrilled to have someone with Laurie’s depth of experience in marketing, project management and customer service on the team. Her expertise will help our clients achieve an even greater return on their investment in Marketsync Direct Mail for Sales.”
In her new role, Ms. Cook will partner with clients to implement new communications programs and increase the effectiveness of the Marketsync solution. She will also offer clients value-added writing and editing services to support their Marketsync programs and other sales and marketing initiatives.
Ms. Cook has deep expertise in marketing communications, technology and account management in a variety of industries, including print and fulfillment. She has managed, scoped and implemented dozens of initiatives for Fortune 500 companies, including e-commerce solutions, database applications and fulfillment programs. Laurie partnered with the premier software provider in the hospitality industry to co-develop a sophisticated national database and sales automation system. As a copywriter and editor, she has developed a broad range of marketing and business communications, including web pages, case studies, press releases and white papers.
Reaching Decision Makers early in the sales process is the single most important step in determining how long a deal might take to close.
By connecting with Decision Makers your Reps know if they have a real opportunity that is worth a sustained sales effort. Spending valuable selling time on high probability opportunities builds stronger funnels. The result is that more deals close in a definable time frame with a predictable revenue yield.
To shorten any sales cycle the key is getting through to Decision Makers as quickly as possible. Today this means connecting with a C-level executive. A difficult task if all your Reps are limited to emails and cold calls.
Industry leaders like Marketo and ExactTarget rely on Marketsync to increase the number of executive conversations with their sales reps. Intentional workflows combining synchronized Direct mail, email, and phone calls literally break through the digital clutter. Follow-up is event driven, dashboards monitor both effort and results, and all activity is written into Salesforce CRM.
Marketsync clients achieve consistent rates of decision maker engagement of 30% or more. The extraordinary connect rates result in shorter sales cycles. Put Marketsync to work in your organization before your competition does.
Sales people who use Marketsync for prospecting have shorter sales cycles. Marketsync plugs into Salesforce CRM and is available on the Force.com AppExchange. For more information visit www.marketsync.com, email me doug@marketsync.com or call 425-814-3900 ext. 116.
Good selling,
Doug Ebstyne
CEO, Marketsync
PS: Be sure to reserve your space today for a risk free Marketsync test drive. Space is limited.
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
How do you know which programs are accelerating sales results and what your top producers are doing to get exceptional results? Sadly most companies cannot answer these questions.
Today there isn’t any reason not to use dashboards and reports to see at a glance who is prospecting and who is not, which programs are driving the most pipeline and how this translates into more booked revenue.
Sales leaders thrive with key analytics. Results soar when Sales Reps and Sales Managers know which programs are working and who is using them. Now reps can use Marketsync’s Direct Mail for Sales to access decision makers quickly and easily monitor, measure and analyze both effort and results. Delivering their Company’s strongest message every time – all from within Salesforce.com. Follow-up is event driven, dashboards display effort and results, and all activity is written into Salesforce CRM.
With Marketsync it’s easy for Reps and Sales Management to monitor, measure and analyze every lead and develop more qualified opportunities. Workflow driven rules automate an intentional best practice sales process including the mission critical follow-up tasks. Now every Rep can connect with executives like your best Rep! You’ll see results quickly.
Marketo, the Marketing Automation leader, relies on Marketsync to efficiently reach “C-level” executives. With Marketsync they exploit opportunities using direct mail, email, and phone follow-up all within Salesforce CRM. One of several immediate benefits that have dramatically improved their sales results are critical insights derived from Marketsync analytics.
Our customers experience immediate sales results. Marketsync plugs into Salesforce CRM and is available on the Force.com AppExchange. For more information visit www.marketsync.com, email me doug@marketsync.com or call 425-814-3900 ext. 116.
Good selling,
Doug Ebstyne
CEO, Marketsync
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
Do you have a prospecting machine – a process that you know will allow your sales team to quickly and accurately qualify leads?
Most companies have or will soon invest in Marketing Automation but this is just the front end of an effective prospecting system. It is no less important to have a well-defined process to engage prospects that includes best practice messaging, repeatable workflows, and event driven follow-up.
The most challenging aspect of a prospecting machine is its ability to connect your sales reps with targeted decision makers. It’s not a matter of knowing who you want to connect with but rather using the most effective means to engage them. More executive conversations means better lead qualification.
Winning companies find a way for their sales reps to consistently engage in executive conversations. They know this is the most direct way to confirm if there is an immediate, eventual or unlikely need for your product or service. Time is money and the faster you connect with decision makers the better.
Sales people who use Marketsync for prospecting get more executive conversations — faster. This yields more highly qualified opportunities, shorter sales cycles, and larger deals. Marketsync plugs into Salesforce.com and is available on the Force.com AppExchange.
Customers like Marketo, ExactTarget, Bank of Oklahoma and Egencia have transformed their sales prospecting process with Marketsync’s direct mail application. For more information visit www.marketsync.com or call 425-814-3900 ext. 126.
Good selling,
Doug Ebstyne
CEO, Marketsync
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
Sales leaders who consistently knock down quota make sure their Reps are able to directly engage with their targets. Bottom line results soar when Sales Reps can access decision makers quickly. Smart companies use Marketsync to cut through the digital clutter and deliver their Company’s strongest message every time – all from within Salesforce.com. Follow-up is event driven, dashboards monitor both effort and results, and all activity is written into Salesforce CRM.
Using Marketsync Reps easily pursue every lead and develop as many opportunities as possible. Workflow driven rules automate an intentional best practice sales process including the mission critical follow-up tasks. Now every Rep can connect with executives like your best Rep! You’ll see results quickly.
ExactTarget, the leading email marketing company, relies on Marketsync to efficiently reach “C-level” executives. With Marketsync they exploit opportunities using direct mail, email, and phone follow-up all within Salesforce CRM.
When using Marketsync our customers thrive with high quality funnels. Marketsync plugs right into Salesforce.com and is available on the Force.com AppExchange. For more information visit www.marketsync.com, email me or call 425-814-3900 ext. 116.
Good selling,
Doug Ebstyne
CEO, Marketsync
PS: Be sure to reserve your space today for a risk free 2 month Marketsync test drive. Space is limited.
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
