Successful salespeople know that two keys to a shorter sales cycle are getting through to decision makers as quickly as possible and engaging higher in the company early in the sale. But, it’s difficult to engage C-level executives when all you have to work with are emails and cold calls.
ExactTarget, an innovative marketing leader and global provider of email and cross-channel marketing solutions, understands how to achieve faster close rates by reaching decision makers early . ExactTarget is committed to reaching new markets through the use of strategic vertical marketing campaigns and by providing their distributed sales team with tools — beyond world-class email expertise — to easily and effectively connect with prospects.
Personalized Direct Mail Combined with Follow-up
ExactTarget salespeople use Marketsync’s Direct Mail for Sales solution to send personalized letters, whitepapers, and creative marketing materials to prospects. Marketsync makes the process seamless and accurate by providing point-and-click access to the latest collateral, handling printing, assembly and shipping, tracking each letter or package until it’s delivered, and creating an audit trail in Salesforce CRM.
Combined with coordinated email and phone follow-up, Marketsync helps ExactTarget salespeople get through to C-level executives 30% or more of the time. What’s more, ExactTarget:
- Increases deal size.
- Reduces time spent on administrative tasks by up to 80%.
- Consistently improves response rates with prospects.
- Doubles the outreach to sales prospects with no additional staff.
Take advantage of our low-cost, no-obligation pilot program to try Marketsync for yourself. See how Direct Mail for Sales can help you get through to decision makers early in the sales process. Marketsync integrates seamlessly with Salesforce CRM and is available through the AppExchange. Visit our website or call me for more information on 425-814-3900, extension 102.
Good selling,
William J. Koszewski
Co-founder & interim CEO
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
Successful sales require a direct connection with decision makers early in the sales cycle. Experienced sales people know that cold calling and emailing are ineffective ways to initiate a conversation with a decision maker. They just don’t work. But …
Executives are 12 times more likely to open a package than to read an unsolicited email or take a cold call!
Marketo, one of the fastest growing SaaS companies of all time, uses Marketsync’s Direct Mail for Sales solution to increase the number of executive conversations, reach new markets, and break through the digital clutter.
Marketsync opens the door to executive conversations by enabling Marketo’s marketing team to send personalized letters, packages, and postcards on behalf of their sales people. Marketsync prints, assembles and ships each item while tracking and measuring each step along the way. Marketo ensures that sales people follow up with every prospect by integrating their own solutions to leveraging intentional workflows and automate related emails and tasks.
Marketsync Direct Mail for Sales combined with coordinated email and phone follow-up from sales people have enabled Marketo to get through to C-level executives early in the sales cycle. In the first iteration of the program, Marketo attained the following results:
- Achieved a 34% engagement rate from synchronized direct mail and email sales prospecting campaigns — 16x better than benchmark.
- Generated a $500K pipeline and closed 25% in the first 90 days.
Read more about Marketo’s experience in our Fact Sheet. Or, take advantage of our low-cost, no-obligation pilot program to try Marketsync for yourself.
See how Marketsync can help you get through to the prospects you need to reach. Marketsync integrates seamlessly with Salesforce CRM and is available through the AppExchange. Visit our website or call me at 425-814-3900, extension 102 for more information.
Good selling,
William J. Koszewski
CTO and Interim CEO, Marketsync
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
Kirkland, WA – January 18, 2012 – Marketsync, Inc., the only solution designed specifically for sales teams using salesforce.com, announces the expansion of its client services team with the addition of Laurie Cook in the new role of Marketing and Client Services Manager.
“Client success is our top priority,” said Bill Koszewski, Marketsync co-founder and interim CEO. “I’m thrilled to have someone with Laurie’s depth of experience in marketing, project management and customer service on the team. Her expertise will help our clients achieve an even greater return on their investment in Marketsync Direct Mail for Sales.”
In her new role, Ms. Cook will partner with clients to implement new communications programs and increase the effectiveness of the Marketsync solution. She will also offer clients value-added writing and editing services to support their Marketsync programs and other sales and marketing initiatives.
Ms. Cook has deep expertise in marketing communications, technology and account management in a variety of industries, including print and fulfillment. She has managed, scoped and implemented dozens of initiatives for Fortune 500 companies, including e-commerce solutions, database applications and fulfillment programs. Laurie partnered with the premier software provider in the hospitality industry to co-develop a sophisticated national database and sales automation system. As a copywriter and editor, she has developed a broad range of marketing and business communications, including web pages, case studies, press releases and white papers.
Reaching Decision Makers early in the sales process is the single most important step in determining how long a deal might take to close.
By connecting with Decision Makers your Reps know if they have a real opportunity that is worth a sustained sales effort. Spending valuable selling time on high probability opportunities builds stronger funnels. The result is that more deals close in a definable time frame with a predictable revenue yield.
To shorten any sales cycle the key is getting through to Decision Makers as quickly as possible. Today this means connecting with a C-level executive. A difficult task if all your Reps are limited to emails and cold calls.
Industry leaders like Marketo and ExactTarget rely on Marketsync to increase the number of executive conversations with their sales reps. Intentional workflows combining synchronized Direct mail, email, and phone calls literally break through the digital clutter. Follow-up is event driven, dashboards monitor both effort and results, and all activity is written into Salesforce CRM.
Marketsync clients achieve consistent rates of decision maker engagement of 30% or more. The extraordinary connect rates result in shorter sales cycles. Put Marketsync to work in your organization before your competition does.
Sales people who use Marketsync for prospecting have shorter sales cycles. Marketsync plugs into Salesforce CRM and is available on the Force.com AppExchange. For more information visit www.marketsync.com, email me doug@marketsync.com or call 425-814-3900 ext. 116.
Good selling,
Doug Ebstyne
CEO, Marketsync
PS: Be sure to reserve your space today for a risk free Marketsync test drive. Space is limited.
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
How do you know which programs are accelerating sales results and what your top producers are doing to get exceptional results? Sadly most companies cannot answer these questions.
Today there isn’t any reason not to use dashboards and reports to see at a glance who is prospecting and who is not, which programs are driving the most pipeline and how this translates into more booked revenue.
Sales leaders thrive with key analytics. Results soar when Sales Reps and Sales Managers know which programs are working and who is using them. Now reps can use Marketsync’s Direct Mail for Sales to access decision makers quickly and easily monitor, measure and analyze both effort and results. Delivering their Company’s strongest message every time – all from within Salesforce.com. Follow-up is event driven, dashboards display effort and results, and all activity is written into Salesforce CRM.
With Marketsync it’s easy for Reps and Sales Management to monitor, measure and analyze every lead and develop more qualified opportunities. Workflow driven rules automate an intentional best practice sales process including the mission critical follow-up tasks. Now every Rep can connect with executives like your best Rep! You’ll see results quickly.
Marketo, the Marketing Automation leader, relies on Marketsync to efficiently reach “C-level” executives. With Marketsync they exploit opportunities using direct mail, email, and phone follow-up all within Salesforce CRM. One of several immediate benefits that have dramatically improved their sales results are critical insights derived from Marketsync analytics.
Our customers experience immediate sales results. Marketsync plugs into Salesforce CRM and is available on the Force.com AppExchange. For more information visit www.marketsync.com, email me doug@marketsync.com or call 425-814-3900 ext. 116.
Good selling,
Doug Ebstyne
CEO, Marketsync
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.
