Direct Mail for Sales Teams

Newsletter: April 12, 2012
Connect with Decision Makers to Drive Results - Issue #28
Successful salespeople know that two keys to a shorter sales cycle are getting through to decision makers as quickly as possible and engaging higher in the company early in the sale. But, it's difficult to engage C-level executives when all you have to work with are emails and cold calls.
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Newsletter: February 29, 2012
34% Engagement Rate from Synchronized Direct Mail and Email - Issue #27
Successful sales require a direct connection with decision makers early in the sales cycle. Experienced sales people know that cold calling and emailing are ineffective ways to initiate a conversation with a decision maker. They just don't work. But ...
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Press Release: January 18th, 2012
Marketsync Expands Client Services Team to Support Direct Mail for Sales
Additional Resources Available to Salesforce.com Users

Newsletter: December 29, 2011
30% More Executive Conversations & Shorter Sales Cycles - Issue #26
Reaching Decision Makers early in the sales process is the single most important step in determining how long a deal might take to close.
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Newsletter: December 9, 2011
Monitor Measure and Analyze - Issue #25
How do you know which programs are accelerating sales results and what your top producers are doing to get exceptional results? Sadly most companies cannot answer these questions.
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Newsletter: November 30, 2011
Create a Prospecting Machine - Issue #24
Do you have a prospecting machine - a process that you know will allow your sales team to quickly and accurately qualify leads?
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Newsletter: November 22, 2011
Pursue Every Lead - Issue #23
Do your Sales Reps have an easy way to engage with the leads they get from marketing? Most don't. You simply cannot rely on phone calls and emails to effectively initiate new executive relationships.
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Press Release: November 3rd, 2011
Marketsync Winter '12 Release Automates Direct Mail for Sales and Nurture Campaigns for Salesforce CRM Users
New features automate sales communications, nurture marketing and customer lifecycle management

Newsletter: October 31, 2011
Make Prospecting Better - Issue #22
Why do most Sales Reps hate prospecting? I find it's because they don't have effective ways to get the job done. While companies spend money hand over fist to generate more leads they often forget to provide a reliable way for their Reps to connect with decision makers.
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Newsletter: October 18, 2011
Increase Prospecting Activity - Issue #21
Most Sales Reps hate prospecting because they don't have effective ways to get the job done. It's hard to blame them, their emails get deleted or blocked and phone calls are screened by voice mail.
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Newsletter: October 4, 2011
Improve Sales Forecasting - Issue #20
Reliable sales forecasts are hard to come by. Determining who will buy, when and how much they will buy is a major challenge for sales reps, sales management, and ultimately the CFO of every business.
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Newsletter: September 13, 2011
Enterprise Social Capital: Real World Relationships - Issue #19
You've invested in the social enterprise. Your Facebook page has thousands of fans; thousands more follow you on Twitter. But is that enough? How do you convert social capital into business results and revenue?
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Newsletter: August 16, 2011
High Quality Funnels - Issue #18
Can you rely on Sales Rep funnels? Sometimes it's hard too but they are the foundation of every sales forecast.
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Newsletter: July 27, 2011
Larger Deals - Issue #17
Ever notice how some sales reps always seem to consistently close larger deals? It's not accidental.
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Newsletter: July 13, 2011
Shorter Sales Cycles - Issue #16
Reaching Decision Makers early in the sales process is the single most important step in determining how long a deal might take to close.
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Newsletter: June 29, 2011
Get More Executive Conversations –- Faster - Issue #15
Talking directly with Decision Makers is the best way to qualify leads. Then you know if you have a real opportunity that is worthy of a sustained sales effort.
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Newsletter: June 15, 2011
Create a Prospecting Machine - Issue #14
Do you have a prospecting machine – a process that you know with certainty will allow your sales team to quickly and accurately qualify leads?
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Newsletter: May 26, 2011
Branding and Version Control for Sales - Issue #13
High quality sales messages work. Making this happen day in and day out is complicated by continuous updates to sales and marketing information. It’s challenging to align sales correspondence with correct brand standards and the current message.
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Newsletter: March 16, 2011
High Quality Sales Messages Deliver High Impact - Issue #12
Whether you're following up with a hot lead, or reaching out to a prospect for the very first time, it is essential that your messaging is high impact. That means it must be accurate, timely and consistent. Accurate and professional sales communications accelerate and improve sales success. However, in truth, this is hard to do for a number of reasons.
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Press Release: March 10th, 2011
Marketo Uses Marketsync to Enrich Its Multichannel Marketing Communications
Marketing Automation Vendor Strengthens its Sales Prospecting Process with Marketsync's Integrated Communication Solution

Newsletter: January 27, 2011
Follow-up or Fail - Issue #11
By design Marketing Automation solutions identify, nurture, score, and rank leads and subsequently pass them on for sales qualification. Resulting lead volumes can be a bottleneck for even the most aggressive sales teams.
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Press Release: December 3rd, 2010
AcquireB2B Uses Marketsync and Salesforce.com to Cut Through the Digital Clutter
Marketing Automation Firm Strengthens its Sales Enablement Process with Marketsync's Integrated Communication Solution

Newsletter: November 30, 2010
Connecting with C-Level Decision Makers - Issue #10
Sales reps must quickly reach the key decision maker early in the sales process. These days the "key decision maker" is usually a member of the hard-to-reach "C-Suite." Sales teams simply don't have the extra cycles needed to spend time with prospects that aren't BANT (Budget, Authority, Need and Timing) qualified. So, how do you reach the C-Suite in a way that will accelerate your sales velocity?
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Newsletter: November 16, 2010
Communicate with Impact - Issue #9
In our previous edition of Sales Scope we discussed obstacles in today's selling environment. Faced with multiple challenges including fewer deals, lower revenue per sale, and longer sales cycles, sales reps are working larger sales funnels than ever before. Lacking tools and resources, sales teams don't have the extra cycles needed to invest time with prospects that aren't BANT (Budget, Authority, Need, Timing) qualified. For these sales professionals, it is imperative that they quickly – and successfully – reach key decision makers. Today the decision maker is usually a "C level" executive. So, how do you effectively reach the C-Suite and accelerate your sales velocity?
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Press Release: October 27th, 2010
Marketsync Unveils Fall '10 Release: Provides Advanced Customization and Reporting for Salesforce.com Users
Send and Manage Integrated Direct Mail and Email Correspondence with one click, entirely within Salesforce CRM.

Newsletter: June 22, 2010
Salesforce Prospecting: Working Stuck Opportunities - Issue #8
It's critical to get through to a C-level decision maker as early in the sales process as possible to confirm an opportunity. The challenge is that the traditional means of contact don't work – email and phone contact rates rarely reach 2% for an introductory contact. So how do you get through? Read More ...

Press Release: June 7th, 2010
Marketsync Embeds ExactTarget to Create Integrated Correspondence Solution
Marketsync strengthens partnership with ExactTarget.

Press Release: May 10th, 2010
Salesforce.com Users Increase Sales and Marketing Communications 320%
Marketsync business usage soars by making it easy for sales reps to effectively reach decision makers, delivering the right message at the right time using the right channel. Marketsync adds the power of multi-channel correspondence to Salesforce CRM and any Force.com application.

Newsletter: April 30, 2010
A Sales Prospecting Gold Mine: The Email Opt Out List - Issue #7
Ignoring your email opt-out list? Think again. Many of your leads can be an outreach away from continuing the digital conversation they once had with you. Read More ...

Newsletter: March 18, 2010
Branding and Version Control for Sales - Issue #6
Delivering accurate and professional sales messages can be complicated by continuous updates to sales and marketing information, resulting in an ongoing challenge to align sales correspondence with correct brand standards and the most current message. Read More ...

Newsletter: February 24, 2010
Quality and Consistent Messaging - Issue #5
Whether you're following up with a hot lead, or reaching out to a prospect for the very first time, the importance of quality messaging that is accurate, timely and consistent cannot be overemphasized. Read More ...

Press Release: February 8th, 2010
Marketsync Winter Release '10 Features Tight Email Integration with ExactTarget
The first multi-channel correspondence solution for Salesforce.com users makes it easy to send personalized emails, letters or packages with just a few clicks.

Newsletter: January 28, 2010
Lead Follow Up = Sales Success - Issue #4
Reaching your target is a critical step to sales success, but once the door is open it is imperative to follow up on the opportunities while your message is "top of mind." Read More ...

Newsletter: January 3, 2010
Communicating With Impact - Issue #3
How do you reach the C Suite in a way that will accelerate your sales velocity? First and foremost, you need to find a way to break through the digital clutter. Senior executives receive countless emails and phone calls every day, the vast majority of which are blocked via voicemail, email filters or deleted before being read. Read More ...

Newsletter: December 8, 2009
Selling to C-Level Executives - Issue #2
Overworked and often under-resourced, sales reps face numerous obstacles as they try to move their targets from prospect to customer. Today's buyer has fewer discretionary budgets from which to pull and has to contend with increased scrutiny on their purchases - often needing to secure higher approval levels than in years past. Read More ...

Press release: November 17, 2009
Kadient Turns to Marketsync to Power Intelligent Sales Communications and Improve Sales Velocity
Leading Provider of Sales Enablement Solutions Integrates direcTouch into its own Sales Enablement Processes.

Newsletter: October 27, 2009
Improving Sales Lead Prospecting - Issue #1
Sales leaders today face daunting revenue challenges, including fewer sales transactions, lower revenue per sale, and longer sales cycles. Many find that they cannot address these issues by hiring more sales reps, increasing prices, expanding territories, or spending additional money on marketing. The most practical option is to improve lead funnel dynamics – and specifically to improve the quality and effectiveness of the sales teams' lead prospecting programs. Read More ...

Press Release: August 5, 2009
Marketsync Unveils direcTouch Summer '09
Key Enhancements to the Industry's Leading Intelligent Sales Communications Platform Optimize Sales Enablement

Press Release: July 14, 2009
ExactTarget Selects Marketsync's direcTouch to Accelerate Lead Development with On-Demand Sales Collateral Printing and Fulfillment
Exact Target joins the ranks of distinguished Marketsync customers including BOK Financial, Expedia, and ING Direct