Integrated Correspondence for Salesforce.com

Newsletter: June 22, 2010
Salesforce Prospecting: Working Stuck Opportunities - Issue #8
It's critical to get through to a C-level decision maker as early in the sales process as possible to confirm an opportunity. The challenge is that the traditional means of contact don’t work – email and phone contact rates rarely reach 2% for an introductory contact. So how do you get through? Read More ...

Press Release: June 7th, 2010
Marketsync Embeds ExactTarget to Create Integrated Correspondence Solution
Marketsync strengthens partnership with ExactTarget.

Press Release: May 10th, 2010
Salesforce.com Users Increase Sales and Marketing Communications 320%
Marketsync business usage soars by making it easy for sales reps to effectively reach decision makers, delivering the right message at the right time using the right channel. Marketsync adds the power of multi-channel correspondence to Salesforce CRM and any Force.com application.

Newsletter: April 30, 2010
A Sales Prospecting Gold Mine: The Email Opt Out List - Issue #7
Ignoring your email opt-out list? Think again. Many of your leads can be an outreach away from continuing the digital conversation they once had with you. Read More ...

Newsletter: March 18, 2010
Branding and Version Control for Sales - Issue #6
Delivering accurate and professional sales messages can be complicated by continuous updates to sales and marketing information, resulting in an ongoing challenge to align sales correspondence with correct brand standards and the most current message. Read More ...

Newsletter: February 24, 2010
Quality and Consistent Messaging - Issue #5
Whether you're following up with a hot lead, or reaching out to a prospect for the very first time, the importance of quality messaging that is accurate, timely and consistent cannot be overemphasized. Read More ...

Press Release: February 8th, 2010
Marketsync Winter Release '10 Features Tight Email Integration with ExactTarget
The first multi-channel correspondence solution for Salesforce.com users makes it easy to send personalized emails, letters or packages with just a few clicks.

Newsletter: January 28, 2010
Lead Follow Up = Sales Success - Issue #4
Reaching your target is a critical step to sales success, but once the door is open it is imperative to follow up on the opportunities while your message is "top of mind." Read More ...

Newsletter: January 3, 2010
Communicating With Impact - Issue #3
How do you reach the C Suite in a way that will accelerate your sales velocity? First and foremost, you need to find a way to break through the digital clutter. Senior executives receive countless emails and phone calls every day, the vast majority of which are blocked via voicemail, email filters or deleted before being read. Read More ...

Newsletter: December 8, 2009
Selling to C-Level Executives - Issue #2
Overworked and often under-resourced, sales reps face numerous obstacles as they try to move their targets from prospect to customer. Today's buyer has fewer discretionary budgets from which to pull and has to contend with increased scrutiny on their purchases - often needing to secure higher approval levels than in years past. Read More ...

Press release: November 17, 2009
Kadient Turns to Marketsync to Power Intelligent Sales Communications and Improve Sales Velocity
Leading Provider of Sales Enablement Solutions Integrates direcTouch into its own Sales Enablement Processes.

Newsletter: October 27, 2009
Improving Sales Lead Prospecting - Issue #1
Sales leaders today face daunting revenue challenges, including fewer sales transactions, lower revenue per sale, and longer sales cycles. Many find that they cannot address these issues by hiring more sales reps, increasing prices, expanding territories, or spending additional money on marketing. The most practical option is to improve lead funnel dynamics – and specifically to improve the quality and effectiveness of the sales teams' lead prospecting programs. Read More ...

Press Release: August 5, 2009
Marketsync Unveils direcTouch Summer '09
Key Enhancements to the Industry's Leading Intelligent Sales Communications Platform Optimize Sales Enablement

Press Release: July 14, 2009
ExactTarget Selects Marketsync’s direcTouch to Accelerate Lead Development with On-Demand Sales Collateral Printing and Fulfillment
Exact Target joins the ranks of distinguished Marketsync customers including BOK Financial, Expedia, and ING Direct