Improving Sales Lead Prospecting
Sales Sizzle: High Quality Prospecting = High Value
Sales leaders today face daunting revenue challenges:
- fewer sales transactions,
- lower revenue per sale, and
- longer sales cycle.
Many find they cannot address these issues by hiring more sales reps, increasing prices, expanding territories, or spending additional money on marketing.
Today the most practical option is to improve lead funnel dynamics – and specifically improve the quality and effectiveness of the sales teams’ lead prospecting programs.
Companies like Egencia, formerly Expedia Corporate Travel, are leveraging the power of Marketsync’s intelligent sales communication platform, direcTouch, for improved lead prospecting.
direcTouch allows Egencia’s sales reps to deliver personalized letters, collateral, and other materials to their prospects – on-demand, with as little as two keystrokes – while reducing the time spent on these tasks by 80% or more.
By using this easy to use and flexible sales communication tool, Egencia is improving sales velocity and securing more revenue.
Key to Egencia’s success are the powerful benefits delivered by direcTouch:
- The ability for sales reps to more effectively reach prospects from anywhere, on-demand
- Automated workflows to ensure timely follow up on every lead
- Reporting capabilities to provide insight and accountability into the sales process
- Seamless integration with Salesforce CRM for ease of use
To learn more about how direcTouch automates the generation, delivery, and tracking of intelligent one-to-one communications for sales professionals, visit us online.
Stay tuned for our next newsletter that will explore the operational demands created by increased lead prospecting efforts. We will discuss the reasons why it’s more critical than ever before to reach the "C" suite with your sales communications, as well as offer practical solutions on how to do just that.
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.