Lead Follow Up = Sales Success

In our previous edition of Sales Scope we discussed how to communicate with impact - ensuring that your message reaches the decision maker when others may not. Reaching your target is a critical step to sales success, but once the door is open it is imperative to follow up on the opportunities while your message is "top of mind."

In fact, every follow-up communication you have with a prospect is vitally important to your success. If you are able to bring value to a prospect you will earn the right to continue the selling dialog. Your communication, no matter what form it takes - phone, email or direct mail - is a direct representation of you and your business. When you are doing a lot of prospecting, keeping track of what was sent to whom and when to follow up is challenging without automation.

Marketsync direcTouch takes the guesswork out of when - and how - to follow up with every lead. Our closed loop solution automatically initiates follow up of direct mail and email communications once it detects the confirmed receipt of their delivery. Workflows enable precise and timely follow up every time. This allows sales reps to:

• Systematically communicate and follow up with all leads in an effective and efficient manner,
• Work larger prospect funnels,
• Shorten their sales cycle, and
• Maintain an accurate history of their communications within salesforce.com.

In the next edition of Sales Scope, we will explore ways to allow your sales people to spend more time selling and less time on administrative tasks. In the meantime, if you'd like more information about how Marketsync direcTouch can help you automate and improve your sales communications, contact us today at info@marketsync.com.

Good selling,

Doug Ebstyne
CEO, Marketsync

For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.