Quality and Consistent Messaging

In our previous edition of Sales Scope, we discussed best practices of when - and how - to follow up with every sales lead. Whether you're following up with a hot lead, or reaching out to a prospect for the very first time, the importance of quality messaging that is accurate, timely and consistent cannot be overemphasized. After all, every interaction you have with a prospect reinforces their perception of you, your company, and your value proposition.

It's no secret that accurate and professional sales communication accelerates and improves sales success. However, geographically dispersed sales resources are challenged to deliver consistent, professional, hard hitting sales messages.

Another obstacle to success is that sales teams are typically comprised of reps with a wide disparity in skills - some reps are natural writers, while others are not. And those with strong written skills may produce materials that are inconsistent with corporate messaging guidelines.

Customers such as Bank of Oklahoma Financial Corp, Egencia, ExactTarget and Kadient have overcome such challenges by turning to Marketsync to automate and manage their sales correspondence in a way that ensures the utmost in consistency and impact.

With Marketsync, every sales rep is able to deliver personalized, professional and on-message communications to every prospects in a just few clicks. Marketsync provides users with a library of approved sales communications and collateral from which they can easily personalize and distribute physical or electronic (email) correspondence from within their salesforce.com user interface. Sales 2.0 companies find Marketsync to be essential because it literally makes each sales rep an "Army of One."

In the next edition of Sales Scope, we will explore the importance of branding and version control and how marketing organizations are able to easily arm the field with on-message and updated collateral. In the meantime, if you'd like more information about how Marketsync can help prime your prospects, contact us today at info@marketsync.com.

Good selling,

Doug Ebstyne
CEO, Marketsync

For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.