Branding and Version Control for Sales

Our previous edition of Sales Scope addressed the importance of delivering accurate and professional sales messages. Often this task is complicated by continuous updates to sales and marketing information, resulting in an ongoing challenge to align sales correspondence with correct brand standards and the most current message.

Many organizations establish a centralized collateral library to provide sales access to the latest content and collateral for use in direct mail and email correspondence. Marketing monitors usage and, as necessary, updates on-line and off-line sales collateral to reflect product updates, feature enhancements, changes in messaging, new competitive positioning, etc.

Marketsync extends the benefits of centralized collateral library and eliminates the possibility of a sales rep sending outdated material to a prospect. It also enables sales to deliver the best-crafted message with two keystrokes and lets sales reps leverage the channel that is most likely to get through to the decision maker -- all from within the salesforce.com! Sales and marketing alignment is enhanced, consistent and approved content is used, and sales velocity improved.

Clients, like ExactTarget, Egencia and Bank of Oklahoma have transformed sales prospecting - engaging with executive level prospects quickly and consistently. They follow up with automated workflows. They shorten their sales cycle. They use Marketsync to reach executives when email fails.

As a result sales reps have a single system to access their sales correspondence and concerns about branding and version control no longer exist. Marketsync tracks usage, enables inventory management, and lowers sales communication costs.

In the next edition of Sales Scope, we offer practical advice on how to mine your opt-out lists for hidden sales potential. If you'd like more information about how Marketsync can help prime your prospects, contact me today and by all means please join in the conversation on our blog.

Good selling,

Doug Ebstyne
CEO, Marketsync

For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.