A Sales Prospecting Gold Mine: The Email Opt Out List
Ignoring your email opt-out list? Think again. Many of your leads can be an outreach away from continuing the digital conversation they once had with you.
According to Tom Kulzer, CEO of AWeber, there are a number of reasons why customers and prospects opt-out of email lists: a) You send too many -- or too few -- messages. Recipients feel overwhelmed by the volume of communications in their inbox; b) They change their email address. Recipients change their address or use an alternative address for receiving messages; and c) Their email client distorts your message format. The content is not as effective and requires too much time to understand.
It is common for temporary circumstances to prompt people to Opt Out. Often these can be converted into a qualified lead in the future. Since there are a finite number of leads available to your company, it makes sense to capture and maintain every one that you possibly can. Leading organizations have discovered there are effective ways to nurture these leads back. They are mining what would otherwise be an ever increasing list of Opt Outs and use direct mail to re-engage opt out targets and drive them to opt back in.
Marketsync makes it easy for Salesforce.com users to send personalized, 1-to-1 communications that include any combination of emails, letters, packages, collateral, or print on demand materials - with just a few clicks. With Marketsync Suite, you can:
- Send the best-crafted message using any combination of communication channels to any lead, contact, or user in Salesforce.com.
- Follow up at precisely the right time, every time, with automated tracking and instant notifications.
- Get real-time performance metrics that enable you to continually improve communications programs with prospects and customers.
If you'd like more information about how Marketsync can help you achieve your sales goals, contact us today at info@marketsync.com.
Good selling,
Doug Ebstyne
CEO, Marketsync
For topic suggestions, general feedback or questions, contact us at sales@marketsync.com.