AcquireB2B Uses Marketsync and Salesforce.com to Cut Through the Digital Clutter

Marketing Automation Firm Strengthens its Sales Enablement Process with Marketsync's Integrated Communication Solution

Kirkland, WA – December 3, 2010 – Marketsync, Inc., the only provider of an integrated correspondence solution for Salesforce CRM, announced that it has added Acquire2B2, a leading Marketing Automation agency and consulting firm, to its growing list of customers. Seeking a means to rapidly connect with decision makers early in the sales process, AcquireB2B selected Marketsync to improve sales velocity and provide measurement of both individual and program effectiveness.

"At AcquireB2B, we help organizations effectively leverage marketing automation technology to generate, nurture, score and qualify leads; driving sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behaviour or place in the buying process" said M. H. (Mac) McIntosh, Partner, AcquireB2B. "By using Marketsync, we are able to reach C-suite decision makers faster and more effectively than ever before with an intelligent blend of email, direct mail and voice communications. Because Marketsync is fully integrated with Salesforce CRM, our sales team now quickly selects and delivers approved sales communications to our prospects and customers and are guided by workflow-driven follow-up activities to insure all leads are maximized."

"We are pleased that AcquireB2B, a leader in Marketing Automation enablement, has selected Marketsync to be an element of its own sales and marketing process," said Doug Ebstyne, Marketsync CEO. "Their decision to use Marketsync underscores the competitive value of using multi-channel interactive communication programs. Our ability to enable marketing and sales people to easily initiate high impact communications, assure best practice quality messaging and provide meaningful program analytics were key factors in their selection of Marketsync."

Marketsync enables AcquireB2B to automate the generation, delivery and tracking of one-to-one correspondence for its sales professionals. Marketsync accelerates sales velocity while ensuring professional, accurate, and consistent communications. With Marketsync, AcquireB2B's salespeople deliver personalized letters, collateral, promotional products and other materials to their prospects and customers – from anywhere, on-demand, with as little as two keystrokes – while reducing the time spent on these tasks by 80% or more.

About Marketsync
Marketsync is the only cloud-computing company that makes it easy for Salesforce CRM users to send personalized communications with just a few clicks and include any combination of emails, letters, packages, collateral, or print-on-demand materials. Companies use Marketsync to completely transform sales prospecting by reaching decision makers early in the sales cycle with accurate, high-impact messages. Users can add integrated marketing communications with multi-channel correspondence to any sales, service or marketing program—making it richer and more effective. Force.com developers can easily add Marketsync to any Force.com application for a more robust solution. Customers like ExactTarget, Kadient, Bank of Oklahoma, Egencia, Sirva, and others transform their sales prospecting and correspondence to cut through the clutter and reach decision makers quickly. For more information, visit www.marketsync.com or call 425-814-3900.

About AcquireB2B
AcquireB2B is a marketing consultancy and agency specializing in B2B demand generation, sales lead management and marketing automation. As a full service organization with both right brain and left brain capabilities, AcquireB2B can help you figure out "what to do" and then help you "get it done" when it comes to diving more leads and sales. AcquireB2B's services include developing strategy and tactics, lead management processes, content creation and technology implementation/management. From a small, one-time projects to running turn-key marketing automation driven lead generation programs for you, our expert team will help you get the job done right, quickly and cost-effectively. For more information, please visit www.acquireb2b.com or call 800-366-1877.