ExactTarget Selects Marketsync’s direcTouch to Accelerate Lead Development with On-Demand Sales Collateral Printing and Fulfillment
Exact Target joins the ranks of distinguished Marketsync customers including BOK Financial, Expedia, and ING Direct
Kirkland, WA – July 14, 2009 – Marketsync, the leading provider of on-demand sales collateral, printing, fulfillment and tracking for one-to-one sales messages, announced today it has added ExactTarget to its growing list of customers.
"With Marketsync’s direcTouch we are able to consistently get through to our prospects early in the sales process,” said D. Wayne Poole, vice president, sales operations, ExactTarget. "By using direcTouch’s automated collateral fulfillment system, which is tightly integrated with Salesforce CRM, we are able to accomplish more with less. We now send approved and compelling content that is personalized from each sale rep, automate its follow-up, and reclaim wasted sales time allowing our field sales people to focus on selling."
"In today’s market sales people have to work larger funnels to meet their quota and that is why ExactTarget relies on Marketsync to increase their sales effectiveness," said Doug Ebstyne, CEO, Marketsync. “They find direcTouch is the best way to reach decision makers early in the sales process."
ExactTarget sought to augment their email lead development communication process by enabling their field sales reps to send personalized collateral via direct mail to take advantage of the increased power of multichannel messaging. Not only did they experience immediate improvement with Marketsync’s direcTouch, but it was easy to set up and get going because Marketsync’s Cloud Computing model does not require any software to be purchased, installed or maintained.
About Marketsync
Marketsync is the leading provider of intelligent communication solutions for sales professionals. Marketsync’s direcTouch platform automates the generation, delivery, follow-up and measurement of high-impact communications for Salesforce CRM users. Highly successful companies including BOK Financial Corp, Egencia, ExactTarget, ING Direct, PEMCO Insurance and SIRVA rely on direcTouch to enhance their sales enablement processes, improve sales velocity, drive increased revenue, and gain critical sales insight through better management of their sales communications. Marketsync is headquartered in Kirkland, WA. For more information, please visit www.marketsync.com or call 425-814-3900 x122.
About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
