Kadient Turns to Marketsync to Power Intelligent Sales Communications and Improve Sales Velocity
Leading Provider of Sales Enablement Solutions Integrates direcTouch into its own Sales Enablement Processes
Kirkland, WA – November 17, 2009 – Marketsync, the leading provider of advanced multi-channel sales communication solutions, today announced that it has added Kadient to its growing list of customers. Kadient, a leading provider of on-demand sales enablement solutions and best practices expertise, has incorporated direcTouch into its own sales enablement process to improve sales velocity and provide measured insight into the effectiveness and impact of the Company's sales communications.
"At Kadient, we are laser focused on helping salespeople sell smarter," said Richard Berkman, vice president, Sales Enablement Strategies, Kadient. "By using Marketsync direcTouch, we expect that our sales team will be able to reach the increasingly-important C-suite decision makers faster and more effectively than ever before. Because direcTouch is fully integrated with Salesforce CRM, our sales team can now quickly select and deliver approved collateral to their prospects and customers and be guided by workflow-driven follow-up activities that map directly to our Kadient Sales Playbooks."
direcTouch enables Kadient to automate the generation, delivery and tracking of one-to-one correspondence for its sales professionals. direcTouch accelerates sales velocity while ensuring professional, accurate, and consistent communications. With direcTouch, Kadient's salespeople deliver personalized letters, collateral, and other materials to their prospects and customers – from anywhere, on-demand, with as little as two keystrokes – while reducing the time spent on these tasks by 80% or more.
"We are honored that Kadient, one of the leaders in the sales enablement market, has selected direcTouch as a complementary component to their own sales enablement process," said Doug Ebstyne, CEO, Marketsync. "In today’s environment, empowering individual sales people to quickly and easily drive impactful, consistent and quality sales communications is more important than ever before."
About Marketsync
Marketsync is the leading provider of intelligent communication solutions for sales professionals. Marketsync’s direcTouch platform automates the generation, delivery, follow-up and measurement of high-impact communications for Salesforce CRM users. Highly successful companies including BOK Financial Corp, Egencia, ExactTarget, ING Direct, PEMCO Insurance and SIRVA rely on direcTouch to enhance their sales enablement processes, improve sales velocity, drive increased revenue, and gain critical sales insight through better management of their sales communications. Marketsync is headquartered in Kirkland, WA. For more information, please visit www.marketsync.com or call 425-814-3900 x122.
About Kadient
Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales enablement platform that combines Dynamic Sales Content, Sales Playbooks, and Sales Performance Analytics with proven best practices—all served up within a Sales Force Automation (SFA) system. The result is shorter sales cycles, faster ramp up, and increased sales productivity. Learn more at www.kadient.com.
