ExactTarget Accelerates Sales Prospecting with Direct Mail Application

ExactTarget Accelerates Prospecting and Sales Efficiency with Marketsync's Direct Mail Application

Challenges
ExactTarget is the leading global provider of on-demand email and one-to-one marketing solutions.

• Needed disbursed sales reps to effectively reach prospects from anywhere, on-demand.
• Sales reps could not follow up on every lead and opportunities fell through the cracks.
• No visibility into the sales process so it was difficult to determine accountability.
• Wanted to increase adoption rates for its Salesforce CRM solution.

Solution
Marketsync's Direct Mail application was the only solution to fully meet ExactTarget's requirements. Marketsync allows ExactTarget's sales reps to deliver personalized letters, collateral, and other materials to their prospects—with as little as two clicks.

Results

• Reduced time spent on administrative tasks by up to 80%.
• Consistently improved response rates with prospects.
• Doubled its outreach to sales prospects with no additional staff.
• Gained an in depth view of its prospecting process that is now a key performance indicator.

Try it for yourself! See how Marketsync’s Direct Mail application for Sales can help you get through to the decision makers you need to reach.