Improved sales prospecting with direct mail for salesforce.com

Challenges
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To accelerate growth further, the company’s executives saw opportunity to:

• Augment its highly-efficient inbound demand generation engine with effective outbound prospecting.
• Enter new markets and penetrate strategic industries and market segments.
• Open doors at targeted companies.

Solution
Marketo chose Marketsync’s Direct Mail for Salesforce.com solution to help their marketing and sales teams prospect more effectively, qualify leads more quickly, and reach new markets.

Marketsync makes it easy for Marketo’s marketing team to send hard hitting letters and packages on behalf of their sales reps through direct mail. Marketsync handles all printing, assembly and fulfillment of each package. By integrating with Marketo’s own solutions, Marketsync also helps to automate the follow up emails and tasks, making it easy for reps to follow up with every prospect.

Results
Marketo sales reps now get through to the C-level executives they need to reach early in the sales cycle with Marketsync. Specific results include:

• 34% engagement rate from synchronized direct mail and email sales prospecting campaigns – 16x better than benchmark.
• Generated $500k pipeline and closed 25% in first 90 days.
• Integrated Marketsync Direct Mail for Sales into their multi-media lead development programs.

Try it for yourself! See how Marketsync’s Direct Mail for Salesforce.com solution can help you get through to the prospects you need to reach.