direcTouch insures that marketing assets are used in the correct way and when they can be most effective.
- Easily control what assets are available to sales and when they can be used.
- Print and send one-to-one communications, like documents and letters, on demand.
- Eliminate worries about out-of-date materials, wasted inventory or impersonal, ineffective communications.
- Benefit from the power and ease of use of the salesforce.com reporting engine, letting you view marketing data in a comfortable and familiar interface.
- Quickly and easily compare the costs of sales and marketing activities with the value of opportunities.
- Use pre-packaged reports and dashboards to see how efficient and effective your marketing programs are.
direcTouch enables marketing to work more effectively with sales to increase the effectiveness and efficiency of sales communications, shorten sales cycles, increase deal size and win rates, and save time and money.
Marketing organizations invest substantially to create the tools the sales force needs to move prospects through the sales cycle. Despite this investment, most salespeople spend about 40% of their time preparing client-facing deliverables, while leveraging less than half of the materials created by marketing.
Get more out of your marketing materials and programs.
direcTouch enables you to send any sales communication, weather it is a letter, a promotional item, or a package with just a couple of mouse clicks. When a salesperson gives the command, we handle the fulfillment. No more waiting for a staff member to "get around" to sending out materials. Your materials go out on time, every time.
Develop keen insight into marketing ROI.
direcTouch tracks communications and use of marketing materials by date, item, recipient and sender and makes that information available right from within in salesforce.com. direcTouch shows you exactly how well each program is doing and just how many marketing dollars each salesperson is spending.
Develop a more personal one to one relationship with your customers.
With direcTouch, every communication you send is branded and personalized right down to the return address on the outside of the box. direcTouch makes real-world interactions with your customer easy, and adds in that "personal touch" without any work or frustration.
Improve Follow up.
direcTouch notifies your staff when a customer receives your package or letter and can even automatically schedule a follow up phone call right in salesforce.com.
Save time and money.
direcTouch can help you design, execute and measure your entire marketing programs on-demand, making them more efficient and effective.
