direcTouch insure that marketing assets are used in the correct way and when they can be most effective.
- Give your sales professionals more time to sell.
- Ensure that sales communication is professional, accurate and timely.
- Quick and easy implementation means rapid return on investment.
- Mechanize communication with your sales prospects.
- Intelligent tools to measure the effectiveness of your sales process.
Marketsync's flagship product is direcTouch, which automates the generation, delivery and tracking of one-to-one correspondence for sales professionals. They are able to send vital sales communications with point-and-click ease and without performing the multitude of manual tasks normally required for their production. This dramatically reduces the time spent creating sales communications by up to 90 percent and enables it to be used on higher value revenue creating activities. For a typical company with 50 sales representatives direcTouch returns the equivalent of 3.4 full-time sales professionals and pays for itself in less than two months. If this otherwise wasted sales time were refocused on revenue generation the upside potential could be as much as an additional $4 million a year in revenue based upon sales productivity norms.
direcTouch also enables customers to significantly improve the effectiveness of sales communications by insuring that they are sent in a consistent and timely manner. Pre-approved content and standardized letter templates drawn from the direcTouch digital content repository assure that information is communicated with quality, accuracy, and a uniform professional appearance. Real-time tracking and delivery status updates enable sales professionals to precisely time communication follow-up to maximize its effectiveness. Collateral waste is also reduced through improved distribution and inventory management tools.
As a salesforce.com AppExchange certified application direcTouch technical implementation is essentially instantaneous and completed by a customer's salesforce.com administrator. Additional implementation tasks are administrative in nature, involve configuring a customer's communication programs portfolio and uploading document templates, which typically take no more than a day or two. Moreover, as direcTouch is seamlessly integrated into the salesforce.com user interface, there is little if any learning curve which results in rapid adoption and end-user satisfaction. Real benefit is delivered every time a sales professional clicks the mouse to initiate a sales communication.
